Description
Similar to most of my projects, I began the ideation stage with thumbnail sketches. I wanted to ensure that my branding had the best shot as a functional-looking company, so I needed to be confident in my name. I landed on "literary lookout" - a store based in the East coast, specializing in stationary and packing/shipping needs. I was aiming for the business to have a fresh look, with a color palette of light blues and white. I also wanted to mirror the functionality of a lighthouse, being close to the ocean and all. For my deliverables, I made a couple versions of packing paper, tissue paper, and boxes. I chose the tissue paper, and made a quick website prototype to sell the company idea! I really enjoyed this project and, had we been given a bit more time, I think I could further realise this idea!
